Many people want to know how to start an online business to start making an income right away. In my opinion the best way to do it is to work with a current hobby. Supposing you love gardening and know almost everything there is to know about gardening then you now have a good topic to start with. Let me warn you at this point that there is no free ride and it will take some work to get it started.
It is almost critical to the success of your new online business that you have at least some knowledge and passion for your chosen topic. Imagine starting a website to sell audio equipment when you have no idea what an amplifier is.
We will now examine what you could do to a current hobby and turn it into a cash pulling idea.
I have a friend who loves scrapbooking and I must admit that ignorant me didn’t even know what scarpbooking was till I read it on the her blog a couple of months ago. While the whole idea of turning it into a viable online business may seem pretty distant to some, it is actually very easy to set up once we define the outline of the whole business plan. Having an outline and some datelines to work with guarantees that one can get from point A to point B in a short amount of time. Point A being - no online business, Point B - making the first sale from your website. This can be acheived within 1-3 months work depending on your passion and input into this new project.
Now lets look at the cost to set it up before I move on to ‘how to do it’. It will cost you virtually nothing to set up your first website if you follow my proposed business model. It will just take a couple of hours of your time and work.
How To Set It Up?
Since my friend has so many years experience in scrapbooking, she could write an ebook entitled “A Beginners Guide To Scrapbooking”. This ebook can be a short 15 page guide to help someone start scrapbooking.
Here are some ideas for the content of the ebook;
- Where to get the supplies? Home made supplies and some that can be purchased…
- Create a short video to show how a sample is done, host it on YouTube and add the link in the ebook.
- You can provide a list of scrapbooking themes.
- Add a link to another website where you provide your scrapbooking services for a fee (This is the upsell - like in McDonalds when they ask you if you’d like a dessert as well)
- Add a link to a membership website (free or paid) - you can monetize this as well, more on this in a later post.
Since you are just starting out and this would be your first ‘product’, no 4 and 5 can be added later on. I’ve listed it here to show you the potential and that is what most internet marketers do, short reports are usually just the appetisers with links to the entree.
The next step would be to pdf the file. (I won’t go into the software and program details here, I’ll do it in a seperate post). Once this is done you have created a digital info product that is ready for sale or to be given away free.
Let’s look at the 2 possibilities - to sell it or give it away for free?
Sell It
Like all humans our first choice would be to sell it for some profit, after all you have worked hard to put it together and you can’t imagine why I would suggest giving it away for free! If you want to sell a short usefull guide, you’ll have to sell it at a very affordable price where no one can say… ooohhh, that’s so expensive I can’t afford it. So try to keep the price below $10, at this price almost anyone who has a credit/debit card can afford it.
Give It Away For Free
I suggested giving it away for free as there are a few benefits to doing this. Supposing the guide that you wrote was a very basic guide, you could add links to a few other products that you can charge for. Perhaps another ebook like “10 Best Scrapbooking Themes” or like I mentioned in no 5, you could run a membership site (paid or free), and you want the rest of the world to know about it. There is simply no better way to advertise a product or a service than to give something away for FREE.
Somehow the word free generates a buzz and people will just flock to your website to download it. You’ll need a way to capture the names and emails of these people so that you can upsell them your other services later.
Create The Website
Once you have your product and decide to sell it or give it away, you’ll need a website for visitors to view your product.
When designing your website keep it simple and sweet. There is really no point in creating a website design that looks wonderful and your visitor has to sit there waiting the next 3 minutes for the website to load. If you need a way to collect money then use Paypal is it is free to set up an account to start accepting money online.
I will write in more detail about creating a simple webpage and all the useful software in my next post.
Once you have created your website, you need to upload it via FTP so that it can be view by the world. Now you are ready to start selling or giving away your new product.
Hello World!
Now you are ready to show the world what you’ve got!
The best free way that I know it to create a Video and upload it to YouTube. YouTube gets millions of visitors everyday and a good video can get a thousand views a day!
Use you digital camera, almost all of them have the video recording function nowadays. Set up your tripod and start shooting a video of yourself creating a scrapbook. Then sit down somewhere quite and talk to the video telling it the benefits of your new ebook.
Use Windows Movie Maker to edit your 2 videos and add the link to your new website.
Sign up for an account at YouTube if you don’t have one and upload your video. You’ll need to make your video interesting and the title interesting too, so that people are keen to view it.
Then just sit back and create more videos to upload to YouTube.
Once your video gathers momentum, people will be visiting your website and buying from you. Consider this, for every 100 people who visit your website at least 1 person will buy from you. Since you did not spend anything to set it up, it is almost free money!!
Tommorow’s post will be about the nitty gritty, the software and the how to create it stuff.